A Strategic Plan is the Implementation Mechanism of a Business Plan

A Strategic Plan is the Implementation Process Behind a Company’s Business Plan

The Strategic Plan puts the Marketing Plan into activeness.  The Strategic Plan will show how to implement the Marketing Plan and a company’s Business Plan. The Strategic Plan is just about action and implementation.  It also details your Sales estimation for each particular product or service.  The Strategic Plan translates what will be the result of the Marketing Plan, and how it will be implemented and achieved.

A Company’s Sales Plan is the End Result of a Strategic Plan

The Strategic Plan takes the vast amount of marketing information and research and puts it into a clearly defined Sales Plan.  The strategic plan needs to be realistic as it explores the challenges behind implementing the Marketing Plan, clearly showing how a company will overcome assorted competitive gaps.

Strategic Management Process

The Strategic Plan also provides a process for Strategic Management, Strategic Auditing and Strategic Reassessment.  The end product not only implements The Company’s Strategy, but also it provides measurable performance, control functions, corrective actions and reassessment when essential.  It is a top down and bottom up approach, completely integral with your Company’s Operations, from the Vision and Leadership of the CEO, to Management’s implementation of the Strategy, to the Sales and Operations units of the company.  It provides a Company-Wide Strategic Vision, Focus, Structure and Discipline, while providing an atmosphere of learning and cognisance, with a process for identifying deficiencies, and in turn, fixing those problems.

Format of the Strategic Plan

1)     Company Objectives

2)     Potential Problems and Risks

3)     Risk Analysis

4)     Company Strategies, Strategic Tactics and Strategic Programs

5)     Sales Strategy

6)     Sales Programs

7)     Strategic Alliances and Joint Ventures

8 )     Operating Budget

9)     Sales Forecast

10)   Milestones

11)   Control Mechanisms

This article on Strategic Planning is provided by Frank Goley of ABC Business Consulting…